How to Sell Digital Products on Blogger (2025 Guide for Indian Bloggers)
 |
| How to Sell Digital Products on Blogger in 2025 |
Well friends, that’s exactly what happens when you sell digital products.
In our main guide - How to Monetize Blogger in 2025 - we discussed 6 different ways to make money from your blog.
In this post, we’ll go step-by-step on how to sell digital products on Blogger - even if you don’t have a fancy website or huge audience. I’ll keep it super simple and practical, just like we do here on TrulySpeaks.
What Are Digital Products?
Digital products are things which you create once and sell unlimited times online, no shipping, no packaging, just pure digital income.
Some simple examples:
- eBooks or Guides (Example: “30 Days Blogging Challenge”)
- Canva Templates (resumes, planners, Instagram posts)
- Notion Templates
- Online Courses or Video Tutorials
- PDFs, Checklists, or Printables
Basically, anything you can make on your laptop and deliver via a download link is a digital product.
Why Bloggers Should Sell Digital Products
If you’ve already read our post on How to Monetize Blogger in 2025, you’ll know this is one of the top income sources that require zero ads or sponsorships.
Blogging is great for traffic, but traffic alone doesn’t pay bills, right?
Selling digital products will helps you:
- Earn passively, create once, sell forever
- Build authority, your audience sees you as an expert
- Monetize small traffic, even 500 loyal readers can buy
- Keep full profit, no sharing with brands or affiliates
Think about it: instead of waiting for AdSense approval or brand deals, you can sell your own creation directly to your readers.
Step-by-Step: How to Sell Digital Products on Blogger
Here’s a simple step-by-step roadmap you can follow
Step 1: Choose and Validate Your Product Idea
Ask yourself:
What are my readers searching for?
What small problem can I solve for them?
Example:
- If you blog about finance → sell a “Budget Tracker Template”
- If you write about lifestyle → sell a “Self-Care Journal”
- If you blog about blogging → sell an “SEO Checklist PDF”
Hey bloggers, before you spend a single hour creating that perfect eBook or template, let's do a quick reality check. Top sellers don't guess instead they validate. This simply means confirming that people are actually willing to pay for your idea. We want to sell a solution to a proven problem, not just one we think people have.
- Audience Poll on Social Media: Run a quick poll on your Instagram Story or Threads asking, "What's the #1 thing you struggle with related to [Your Niche Topic]?" (e.g., "...related to money management?"). This gives you immediate, free data on their real pain points, ensuring your digital product is a guaranteed solution.
- Competitor Snooping: Type your product idea into marketplaces like Etsy or Gumroad and look for similar products. Is it selling well (check reviews and bestseller tags)? If people are already paying for a similar solution, you know the demand exists for your version.
- The "Pre-Sale" Test: If you're feeling confident, create a stunning landing page on Blogger with a "Coming Soon" or "Pre-Order Now for 20% Off" button. If people sign up for the waitlist or even pre-purchase, you have a certified winning idea!
Choose something you already know, it saves time and feels authentic.
How to Price Your Digital Product Right?
Pricing is where many of us get stuck, but it doesn't have
to be hard! Remember, you're not selling paper and ink, you're selling a transformation,
a result that saves your reader time or solves a major problem.
When setting your price, keep these two ideas in mind:
Value-Based Pricing: Instead of calculating how long it took
you to create it, think about the value it provides. If your template saves a
small business owner 5 hours of design time, that's worth much more than ₹99!
Price the solution, not the effort.
Psychological
Anchoring: Most creators in India use the "under ₹500" rule for
small, impulse purchases. Pricing your first template at ₹199, ₹299, or ₹499
works better psychologically than a round number like ₹500. It makes the
purchase feel easy and low-risk.
Pro Strategy: The Tiered Approach
Once you have one product, consider offering it in tiers.
This helps increase your overall revenue.
| Tier | Price | What it Includes | Best For |
| Basic PDF | ₹199 | The core checklist/eBook file. | Readers on a tight budget. |
| Pro Bundle | ₹499 | Basic PDF + A Bonus Video Tutorial or Canva Templates. | Getting the highest revenue per customer. |
Step 2: Create the Product
You don’t need fancy software. Use what’s free and easy:
- Google Docs / Canva → for eBooks, templates, planners
- Loom / OBS Studio → for screen recordings (courses)
- Google Sheets → for trackers or planners
Tip: Keep your design simple and clean. Focus on value, not perfection.
Step 3: Set Up a Payment Method (India-Friendly)
This is where many beginners get stuck, but it’s actually easy!
Option 1: Razorpay Payment Link
- Create a Razorpay account
- Add your bank details (you’ll need GST if you plan high sales)
- Create a “Payment Page” for your product
- After payment, redirect users to a Google Drive download link
Option 2: Instamojo
- Quick to set up
- Free plan available
- You can upload your digital file directly and get a unique link
Option 3: Payhip (Global Option)
- Great if you want to sell to Indian + international users
- Auto-handles digital delivery after purchase
Step 4: Add It to Your Blogger Site
Once your product is ready and payment link is live, now it’s time to promote it on your blog.
Ways to do it:
- Add a “Shop” or “Digital Products” page in your Blogger menu
- Write a blog post introducing your product
- Add a Buy Now button using Razorpay or Instamojo link
- Use call-to-action buttons inside your posts
Pro SEO Tip: Dedicated Blogger Landing Pages
Instead of linking your "Buy Now" button directly to the payment gateway, create a dedicated, simple, clean static page on your Blogger site first (e.g., yoursite.com/p/seo-checklist-sales).
Why this helps SEO:
- Better Tracking: You can easily track clicks and conversions in Google Analytics/Search Console.
- Internal Authority: This page becomes a high-value internal link, telling Google your site is authoritative on this product's topic.
- Easy Updates: You can update the price, testimonials, or sales pitch without touching the payment link.
Example button code
<a href="https://yourrazorpaylink.com" class="buy-btn">Buy Now ₹199</a>
(You can design it with CSS or Tailwind for better look, we’ve covered button styling in earlier posts)
Step 5: Deliver Your Product
After payment, send your product automatically or manually:
- For auto delivery → use Payhip or Instamojo file upload
- For manual → share Google Drive or Dropbox link in email
Tip: Always make sure your Google Drive sharing is set to “Anyone with link can view” (not edit).
Step 6: Promote Your Product
Don’t wait for buyers to magically appear, promote smartly!
- Share product posts on social media (Instagram, Threads, X)
- Offer a small discount for early buyers
- Add testimonials once you get your first few customers
- Add product links under related blog posts
Example:
If you write a post on “Blog SEO Tips,” add a line like:
“Want a ready-made SEO Checklist PDF? Grab it here for just ₹99!”
Small callouts like this convert better than big banners.
Best Tools for Selling Digital Products in India
Step 7: Building a Sales Funnel with Email
Create a Lead Magnet (The Freebie): You can't just ask for an email. Offer something incredibly valuable and free, like your SEO Audit Checklist or a Free Budget Tracker Template. This is called a "Lead Magnet."
The Welcome Sequence: Once someone signs up for your freebie, automate 3-5 friendly emails that introduce you, give them tips, and, by email #4, softly introduce your paid product as the ultimate solution to the problem their freebie helped them solve.
Remember: Email marketing is your most powerful tool to sell digital products passively!
Choosing Your Selling Platform: The Ultimate Comparison
Your choice of platform dictates your fees, delivery speed, and payment options. Since you're an Indian Blogger aiming for growth, here is a detailed comparison of the best tools for selling digital products online, from local favorites to global powerhouses.
| Platform | Best For | Transaction Fee | Key Features for Bloggers | International Sales |
| Razorpay | Indian-focused payments. | Standard e-commerce rate (approx. $2\%$ + GST) | Trusted by millions in India, quick bank transfer, easy payment link generation. | Yes, supports international cards but fees are higher (approx. $3\%$ + GST). |
| Instamojo | Beginners & File Hosting. | Free Plan: $5\%$ + ₹3 per transaction. Paid plans lower fees. | You can upload your digital file directly (delivery and hosting included), great for quick setup, easy to integrate with Blogger. | Limited for direct global currency selling. |
| Payhip | Global + Low Fees. | Free Plan: $5\%$ (No monthly fee!) | Auto file delivery, PDF stamp/file protection (great for protecting your eBooks!), excellent for selling to Indian and International buyers. | Excellent - fully supports international currency and cards. |
| Gumroad | Authority Building & Courses. | Tiered based on sales (starts higher, lowers as you sell more). | Highly recognized, robust course hosting, built-in audience features, customizable storefront. | Excellent - Global leader in digital product sales. |
| Blogger + Drive (Manual) | Zero Fees & Ultimate Control. | $0\%$ (Only pay fees to Razorpay/Instamojo) | You control the entire process. Best for manual delivery or low-volume initial sales. Requires more management. | Possible, but depends entirely on your payment gateway setup. |
Common Mistakes to Avoid
- Copying someone else’s product
- Pricing too high in the beginning
- Forgetting to promote consistently
- Ignoring customer support (reply to emails quickly)
Remember friends, people don’t just buy the product, they buy trust.
Frequently Asked Questions
Q1: Can I sell digital products without AdSense or GST?
Yes my friend! You can start without AdSense or GST. But if you plan to earn more than ₹20 lakhs annually, GST registration becomes mandatory.
Q2: How can I protect my files from being shared?
You can use tools like Gumroad or Payhip for auto-protected delivery. But honestly, focus on growing trust and community first, loyal readers won’t share your paid stuff.
Q3: How much can I earn from digital products?
It depends on your pricing and promotion. Even a ₹199 product sold 100 times = ₹19,900. That’s just from one item!
Conclusions
Selling digital products is just one of the powerful ways to earn from your blog.
If you want to explore all 6 proven monetization methods, check out our main guide - How to Monetize Blogger in 2025.
You don’t need fancy tools or coding, just creativity, consistency, and a clear product idea.
So bro, start today. Create something small, publish it, and share it proudly on your blog. The first sale will feel amazing and after that, you’ll never look back.
.png)
0 Comments