How to Get Sponsored Posts & Brand Collaborations: Step-by-Step Guide for Bloggers - 2025

How to Get Sponsored Posts & Brand Collaborations : Step-by-Step Guide for Bloggers - 2025

How to Get Sponsored Posts & Brand Collaborations

Hello my friends,

So, you have started your blog, posted some amazing contents, maybe even tried AdSense or affiliate marketing but now you’re wondering, “How do I get sponsored posts and brand collaborations?”

Why to worry when TrulySpeaks is here? Today, we’re going to walk through this whole process in a super simple way, I promise you’ll learn something valuable here. No big words, no fancy marketing talk. It will be just real and easy steps you can follow right after reading this.

And yes, this post beautifully connects with our main post: How to Monetize a Blogger Site in 2025. That one explains all the main ways to make money from a blog and this post dives deep into one of the most exciting ones which is sponsored posts and brand deals.

What Are Sponsored Posts and Brand Collaborations?

Let’s keep it simple.

A sponsored post is when a brand pays you to write about their product, service or experience on your blog, that's it.

A brand collaboration is when you and a brand work together, maybe they can send you there products, invite you to an event or pay you to review or promote there product.

You’re not just “promoting.” You’re sharing your honest experience or review on the product, in your own words with your readers.

This is one of the easiest and most fun ways to monetize your Blogger site in 2025.

I think you got my point, right?

Why Brands Want Bloggers (Even Small Brands)

Many people think brands only work with big influencers and celebrities. Nope!

Even if your blog is small, you can get blog sponsorship opportunities if you:

• Write helpful, honest content
• Have a clear niche (like travel, food, tech, or lifestyle)
• Engage with your readers genuinely
• Keeping you content real

Brands today love micro-bloggers, because smaller blogs feel more real and trustworthy.

I will give an example now, a small travel blogger once worked with a local homestay. The homestay gave them two free nights + ₹2,000 for writing a review post. That blog got 3,000 views, and the homestay received 4 direct bookings from it!

See? You don’t need millions of followers to start, just passion and quality that all needed.

Step-by-Step: How to Get Sponsored Posts and Brand Deals

Step 1: Know Your Blog & Audience

Before reaching out to any brand, you better understand your readers.

Ask yourself:

• Who reads my blog?
• What kind of products or services do they love?
• Which posts get the most comments or views?

If you write about tech, you try to approach gadget brands. If it’s food, think of restaurants or kitchen tools.

This will help you to find the right brand collaborations for bloggers that truly fit your content.

Don’t try to forcefully promote unrelated products. For example, if your blog is all about travel, but in the middle of a post you suddenly start promoting kitchen tools, it feels out of place and breaks the reader’s interest. 

Always recommend products that actually fit your blog’s topic, like travel gear, luggage or photography accessories for a travel blog.

Step 2: Create a Simple Media Kit

Think of your media kit as your blog’s resume. It tells brands why you’re awesome.

Keep it one page with:

• Your name, photo, and blog link
• Short section for “About Me” paragraph
• Your blog niche and monthly pageviews
• Social media follower count
• One or two sample blog post links
• Your contact info

Pro Tip: You can make your media kit in Canva or Google Slides. Try to keep simple, colorful and easy.

Step 3: Find the Right Brands

You don’t need fancy software to find sponsors. Here are a few ways:

• Contact brands you already use and love.
• Search on Instagram: “your niche + brand” (e.g., “food blogger brand India”).
• Look for small or local brands, they’re often more open to collaborations.
• Sign up for influencer marketplaces later when you grow.

Remember, you don’t need 10,000 followers, just a loyal audience that trusts you.

Step 4: Pitch the Brand (In a Friendly Way)

Don’t overthink it. Just write a short and friendly email that introduces your blog, explains why you’re the right fit and shows how you can benefit their business.

Example:

Subject: Collaboration idea from [Your Blog Name]

Hi [Brand Name],

I’m [Your Name], and I run [Blog Name], where I write about [Your Niche]. I really like your [product/service] and had an idea for a blog post that could help my readers discover it.

Would you be open to a small collaboration? I can share your product with honest photos and my experience.

Looking forward to your thoughts!

Thanks,

[Your Name]

[Blog Link] | [Email]

That’s it,  short, kind, and clear.

Step 5: Price Your Sponsored Posts

When you are new, start small. Don’t worry about charging huge amounts.

You can offer:

• ₹1,000–₹3,000 for a basic post (or equivalent product value)
• ₹3,000–₹6,000 for a post + 2 social shares

Once you grow, increase prices slowly. Always be professional, even if you do it for free at first, because good work brings repeating sponsors.

Example Mini Case Study

Let’s say you are a tech blogger.

You write about affordable gadgets, and one day a small earphone brand notices your review. You send them your media kit, pitch a post, and they agree to pay ₹2,500 for one article + Instagram post.

You write it well, readers engage, and the brand gets clicks.
Now what if that brand might come again next month or even refer you to others.
That’s how consistent brand collaboration turns into stable blogging income.

How to Get Sponsored Posts & Brand Collaborations

What to Include in a Sponsored Post

When you write a sponsored post, keep it honest and natural:

• Add a small note: “This post is sponsored by [Brand Name]. All opinions are mine.”
• Talk about how the product helps, not just what it is.
• Add clear photos (your own, if possible).
• Include at least one call-to-action link to the brand’s website or offer.

That’s it! Simple, transparent and effective.

Connect Sponsored Posts With Other Income Sources

If you’ve read our pillar post, How to Monetize a Blogger Site in 2025, you already know that sponsored posts are just one part of the bigger picture.

You can combine them with:

• AdSense for passive income,
• Affiliate marketing for beginners (earn per sale),
• And brand deals for fixed income.

When you connect all these together, your blog becomes a real business machine that grows month after month.

Final Tips to Succeed in Brand Collaborations

• Be real. Brands notice honesty.
• Reply fast. A kind “thank you” email builds trust.
• Keep track of everything, posts, dates, payment.
• Always deliver what you promise.

Success in blogging doesn’t happen overnight. But step by step, from choosing a profitable niche, creating high-quality content and applying for AdSense to landing brand collaborations, you’ll start seeing real results.

Final Thoughts

Sponsored posts are not just about money. They’re about partnerships, you help a brand grow and they help you grow.

So take your time, stay real, and remember,  your blog is your voice.

Use it wisely, speak honestly, and brands will listen.

For a complete overview, take a look at our detailed guide on How to monetizing a Blogger site in 2025, it explains how all these steps fit together.